Empowering a Community of Excellence

People Fuel


KU HRM Department partners with The Agency Students to launch campaign



LAWRENCE – The University of Kansas Human Resource Management Department (HRM) launched its campaign “People Fuel” in partnership with The Agency, the School of Journalism and Mass Communications’ student-run advertising and public relations agency.

The campaign raises awareness about the importance of a good human resource management department at the university. The name “People Fuel” comes from the idea that HRM is the fuel needed to keep KU running smoothly

“People Fuel” officially kicked off at the biometric screening sessions Sept. 12 with a coffee giveaway.

The collaboration between The Agency and HRM began in Fall 2015 and culminated with a successful business pitch to the department in December. During the spring 2016 semester, Agency research strategists interviewed HRM employees to uncover the insight that HRM is the “lightning in the bottle” that helps make the University of Kansas such a great place to work.

“It has been an incredible experience for the KU HR team working with The Agency students,” said Mike Rounds, Associate Vice Provost for Human Resource Management. “In addition to receiving a great product that HR can use to engage our campus stakeholders, we are reminded about the amazing level of talent in our student body. The quality of the campaign KU students created for us is comparable to the results we would expect from an experienced, established marketing agency.”

Supplemental to the coffee events, the “People Fuel” campaign features testimonial interviews with HRM personnel highlighting their role in the day-to-day lives of KU faculty and staff through video content. Housed on the KU Human Resources website (humanresources.ku.edu).

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